Evaluation - Pooja

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Q1

Q2: How effective is the combination of your main product and ancillary tasks?

Q2

Q3. What have you learned from the audience feedback?

Question 3


Q4: How did you use new media technologies in the construction and research, planning and evaluation stages?

Q4

G324 Evaluation Tasks

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

 Q2: How effective is the combination of your main product and ancillary texts?

 Q3: What have you learned from your audience feedback?

 Q4: How did you use new media technologies in the construction and research, planning and evaluation stages?

Evaluation Questions- Ilarna Nche

Question 1
Question 1

Question 2
Question 2

Question 3
Question 3 answer

Question 4
Question 4

Evaluation - Hayley Millross

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Question 1

Q2: How effective is the combination of your main product and ancillary tasks?

Question 2

Q3: What have you learned from your audience feedback?

Question 3

Q4: How did you use new media technologies in the construction and research, planning and evaluation stages?

Question 4

Editing 15/11/13

This lesson we added in our music video title, artist name and our actors name.  We used a font called "Popular STD".

 (video title)

(artist name)

(character label)

We also edited the runway scene and cut up the dancing so we could mix some of the runway shots with other party scenes. Doing this helped lengethen the visuals for the video and have something to show with the audio throught out the whole video.

Again we got rid of more unnecessary shots that didn't really fit the music video. For example there were a few shots of our main performer doing random things, that could easily be replaced with lip syncing shots or narrative. Also there were a few weak lip syncing shots that were replaced with stronger lip syncing performances.

Editing 12/11/13

Today we finished the ending of our music video. We had two alternative endings an couldn't decide which one looked best. We asked for another opinion and asked our media teacher on what ending she preferred. We showed her the first ending, which was the camera spinning around in the middle of a group of people. The second ending was of our main actor being punched by the guy from scenario 3 and falling onto the sofa and the non-diegetic music fading into diegetic music.. Our media teacher told us that she preferred the spinning around ending as it faded to black and wasn't as abrupt as the ending where our actor gets punched. She also liked the graduation of the speed becoming faster as the camera spun around.  Our teacher also said that she would like more performing shots and lip syncing shots.

Next lesson we will add in more lip syncing shots.

Editing 8/11/13

In todays lesson we added in more shots of Ilarna lip syncing as we thought we needed to swap the fill in shots with more appropriate footage, that would make it more interesting for the viewer.

We also decided to keep the best parts of our rough cut in our music video. We kept the narrative, dancing and opening narrative to our music video.

Another thing we started editing was the runway dance scenes, these would accompany the narrative and would be the cutaways.

Creating our Digipak

Link:

http://prezi.com/d_xofzimsl4a/creating-our-digipak/

Creating Magazine Ad

 

For the magazine ad we ad decided to keep it in similar style to the digipack, creating an image easily assiociated to the star persona. We had come up with two solutions of the magazine ad as seen above; both are fairly similar  format wise the only difference is the choice of  colour pallet.

 

First step towards creating the magazine advert was taking several images of our star persona.  The chosen image was then imported onto Photoshop. Using 'filter gallery' 'cutout' effect, in order to animate the image and lowering the image vibrancy- to match the style of the digipack.

The image was then enhanced using a wacom tablet; sharpening the lines to achieve a smoother finish. Titles and information relating to the album and the artist were then added. The ad contains the basic information that you would expect to see on a magazine ad as is it shown below. 

We had shown the two ads to several people asking which one they prefer and why? Overall, people preferred the first ad in black and white stating that it has better contrast 'stands out' and that relates to the theme of the digipack- making it look more professional.

Compare conventions of different music videos through different decades (1970's-2010's)

SOS by ABBA (1975) music video shows many interesting shots and edits, which may seem slightly unusual for its eras' music videos as it was mainly performance-based dominant music videos.

CAMERA WORK
Although the camera is mainly stationary; focusing on the performers' face individually at a time (head and shoulders, extreme close-ups). It does however show some interesting camera angles. One of them is the crane shot above the performers, the camera is tilted down providing the audience a wide-shot of all the performers.

EDITING
Again with the editing we see some interesting effects.Such as the combination of fish-eye lens and swirl on an image,  a soft focus used when the piano is being played, or a mirror effect of the vocalists' face merging into one. Although throughout the video these effects are excessively repeated.

SOUND
For sound there isn't anything particularly anything interesting happening. There is only soundtrack playing to which the artists lip-sync.

MISE-EN-SCENE
The  performers are seen switch their costumes as they switch between the two locations that are established (indoors and outdoors). There is no performance or dance routine involved in the video.




Walk This Way performed by RUN-DMC and Aerosmith (1985).

CAMERAWORK
The most notable camera movement in this music video has to be camera pan between the two rooms and occasionally in between the two rooms cutting through the wall. There are also numerous of close-ups as sound technic is turned on, such as a close-up of hands switching bars. There are also several reaction shots visible as the two groups of performers from different rooms react to each one another.

EDITING
One edit that can clearly be seen is near the end of video when the beat is very quick at one point is that the shots are quickly repeated and switched between two shots-the performer and the audience.

SOUND
Ambient sound such as knocking or banging on the wall can be heard at the start. There is also a small bit of dialogue such as shouts at the beginning and cheers and applause from the audience. There is a clear relationship established between the music and the visuals displayed illustrating sound such as the scratching of a CD.

MISE-EN-SCENE
There are two groups of performers established in this music video that not only contrast in their style of music but also through their costume choice, one being rock themed and the other more rap themed. The main location established is the two small dark rooms which the camera pans between. Half-way throughout the clip the room grows into a concert arena.







U Can't Touch This" is a hit single by MC Hammer from his 1900 album.

CAMERAWORK

EDITING

The editing in this music video is very quick, this is to match the quick pace of the song and to amplify the dancers' movement. There is a great selection of effects shown in this music video such as a black & white colour filter and neon colour highlights in parts of the scenes that create quiet a bold and dramatic look. Another effect used is the blurring of the singers' and slowing down the  movement.

SOUND
There is some dialogue heard at the beginning of the music video from what seems like it was taken form some kind of awards ceremony.

MISE-EN-SCENE
This music video is iconic known and remembered for MC Hammer's parachute trousers. But besides that there are several other factors that can be easily spotted such as the switch between several locations and most noticeably a dance routine which this music video revolves around.


 

 
Get Ur Freak On by Missy Elliot (2001) music video has many fairly complexed camera movements and angles. The video perfectly reflects the song title 'Get Ur Freak On' by involving some very unusual special effects.

CAMERAWORK
The music video opens up with a collection of quick snapshots of the performers in the music video, this is done to match the beat of the sound effects. Throughout the video the camera moves fairly smoothly establishing the location and at times zooming in or out on the performers or having the camera tilted at an angle. There are also angles such as over-the-shoulder of the main artist seen at the beginning of the video, this is perhaps to keep the identity of the performer hidden from the audience.

EDITING
There are a number of some very peculiar editing and effects shown in this music video. One of them is several shots of the performers merging on the beat creating an illusion of smooth transition of movement. Similarly, in other scenarios the artists' body parts are slowed down to capture the waves of the movement. Another example is when the artists' neck is animated to elongate, or when location swooshes down below the performer with them remaining stationary, as a result disorientating the viewer.

SOUND
At the beginning of the music video it opens up sound effects of camera snapshots followed by brief dialogue in a foreign language, a low bass sound can also be heard in the background in the beginning- this is to build up to the initial soundtrack. Throughout the music video there is always a relationship established between the visuals and the lyrics, one of the examples is when the shot is reversed creating a glicth effect to match the beat of the song. There are also moments in the video when the soundtrack is interrupted to for dialogue to be heard.

MISE-EN-SCENE
In this video there is a dance routine performed by back up dancers involved. There are several location changes from what looks like a stylised underground, sewage tunnels switch to a scene where they are all seen riding in a car. There is also several costume changes for the main performer and the back-up dancers.

'Roar' by Katy Perry (2013)

CAMERAWORK
The camera moves very smoothly across the location, the main feature seen is the camera rotating up and down, this is done to show off the beautiful tropical setting. There are also a lot of close-ups of the artist this is to emphasise the image of the artist. In addition, there are some very interesting camera shots such as the 'screens in screens', this is seen done twice in this music video, both demonstrated through a phone screen. This is cleverly done to disguise the intertextual reference to the phone company.

EDITING
There are many examples of HD special effects, greenscreens and animations used in this music video. Straight from the beginning, the video opens up with a sketch of the setting- which then comes to life. Greenscreen is seen to be regulalry used throughout the video for the purposes of expanding on the jungle scenery. Other special effects seen are the animated cave drawings and fireflies at night time.

SOUND
On several ocassions soundtrack is paused or other sounds can be heard on top of it. The soundtrack is stopped to fit in with narrative of the video when it is hinted that something terrible happened to the man in the video which is then followed by screams. Tigers' roar can also be heard over the soundtrack, this is done to illustrate the song lyrics 'roar'.

MISE-EN-SCENE
The music video is respectably an art form itself. The video explores a massive jungle-themed setting, in which real animals such as tarantulas, parrots, monkeys, spiders and tigers are seen interacting with the artist.