The ipod influence we got from Cher Lloyd's Swagger Jagger video. Even though Cher uses a Boom box instead of an Ipod we like the way it was structured. We liked the idea of starting the music within the music video instead of the music starting straight away. We also got inspiration of playing the song digeticly before implementing the song in post production. With this idea in mind we looked at other similar videos that did the same.
In Rizzle Kicks, Mama Do the Hump. Their Music video gave us the idea of starting at the door. We thought that it was a really good element if we could start with narrative as it would make the audience feel apart of the atmosphere. The ambient sound would be useful to set the starting atmosphere of the party with cheers and party poppers.
In Selena Gomez's music video Birthday. We got the inspiration of what to do during the part. We noticed that their was alot of handheld shots accompanied by stationary shots. We noticed that she used the same location for the music video but used different parts of the room of the location. We thought this was a clever way to make the location look bigger. We also thought that the clips of Selena singing with party guests in the background looked really effective. We also had inspiration from the speed of some of the clips. It included some clips in rewind and fast forward. We noticed that with the Rizzle Kicks video and Selena video, it ended with some form of dialogue which has inspired us to take that into account. The lighting used in this music video consist of many internal lighting which we could use to provide subtle lighting.
In JLS do you feel what I feel, they have a party due to the fact that the parents are out of the house. The gave the opportunity for a little narrative. They also included some narrative at the beginning which is gave us the idea to use some in ours. They use Goodwin's point frequently about linking the visuals with the lyrics as you see the link when they say "got my car and it's waiting outside" You see the Volvo car outside. This is also product placement because you see the Volvo frequently throughout the video. and "I wanna kiss you..." This is where they are seen kissing lots of girls. This has given us the idea to use that convention as our song tells a story in a way.
In music video, they have lots of people as extras, so we need to implement that into our music video as that way we can continue typical conventions of a party.
Overall we have gained alot of inspiration from a various of music videos and pictures. I think that the cuts in our music video should follow Goodwins convention of connecting the visuals with the music as it is an upbeat song and we have seen from a lot of music videos that this is a common thing to do in those type songs. Another thing i noticed from the music videos is that the party have lots of internal lighting from sources such as phones, glowsticks and lamps. Most of these party music videos seen don't seem to show any clear narrative which is something we could take into account and use to challenge this convention.
No comments:
Post a Comment