How can we improve our music video using different effects in the post production stage?
Post production is the time where the video can come alive as you can control everything from the length of the shots, the colours used, the transitions from shot to shot, add creative fonts to create a credit sequence or titles for artist and song names and many more. As we are reaching the time of filming and shortly after that production, it was time to research videos that involve a variety of effects which were achieved through post production to add a spark of vibrancy to the video to give us some inspiration for effects we can use in our own music video project.
Dance The Pain Away by Benny Benassi ft. John Legend
This particular video is set in a normal beach location with a simple concept, but due to it's over use of effects, it has brought the video to life and makes the viewer see it in a different light. The beginning of the video involves a series of titles/credits but the viewer can only see what is going on in the music video through the shaping of the letters in the titles.
The second use of effects is the reversed screen. It is an element we were thinking of using in our music video. Adding a title sequence, especially similar to the way it is used in this video, is effective because it highlights boldly to the viewer who the video is both created by and who provides the vocals. The split screen in this video is particularly effective because the shot of John Legend is mirrored. There is another example of split screen which involves the shot been mirrored inwards rather than outwards.
Another effect used is that is used several times throughout the video is the overlapping of two shots. In a vast majority of these type of shots, it is used with John Legend with smoke in the background lightly overlapping on his face. It is also used with some of the shots of the video girl.
There is also a use of shapes such as circles and diamonds to scope certain landscape shots. These usually occur over the top of another landscape shot and the saturation and brightness has been altered inside the shape to make it stand out for the viewer. Although the video is filmed in black and white, every so often there is a burst of bright colours such as pinks, greens and yellows. They use a flashing transition to match the beat of the music. As well as colouring, there is also a few uses of inverted colour quickly switching on some shots to add a supernatural effect. During the second chorus of the song, we see a shot where Benny Benassi drives the car down the road. As this shot is playing in front, another shot is flashing in the back which you can see through the edges of the boxed frame. The flashing again follows the beat of the music.
Some of the effects used in this video we can interpret into our music video such as the title screens and the coloured effects. However, some of the effects may be a bit too ambitious to use and we may not be able to make them work with the software we use to produce our final piece.
Title screen
The second use of effects is the reversed screen. It is an element we were thinking of using in our music video. Adding a title sequence, especially similar to the way it is used in this video, is effective because it highlights boldly to the viewer who the video is both created by and who provides the vocals. The split screen in this video is particularly effective because the shot of John Legend is mirrored. There is another example of split screen which involves the shot been mirrored inwards rather than outwards.
Reversed/mirrored screens
Overlapping of two shots
Coloured effects
There is also a use of shapes such as circles and diamonds to scope certain landscape shots. These usually occur over the top of another landscape shot and the saturation and brightness has been altered inside the shape to make it stand out for the viewer. Although the video is filmed in black and white, every so often there is a burst of bright colours such as pinks, greens and yellows. They use a flashing transition to match the beat of the music. As well as colouring, there is also a few uses of inverted colour quickly switching on some shots to add a supernatural effect. During the second chorus of the song, we see a shot where Benny Benassi drives the car down the road. As this shot is playing in front, another shot is flashing in the back which you can see through the edges of the boxed frame. The flashing again follows the beat of the music.
Some of the effects used in this video we can interpret into our music video such as the title screens and the coloured effects. However, some of the effects may be a bit too ambitious to use and we may not be able to make them work with the software we use to produce our final piece.
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