Our Target audience is a niche market, some of the people I questioned didn't even know what Grime was but knew hip hop. That's how small the market is in terms of Genre. However from my research some people did recognise some grime artists which concludes that we need to promote the genre more than the artist because the artist has already created a star persona for themselves.
Asking 30 people i got did a questionnaire and below is the results.
As you can see 89% of people knew Hip Hop and only 17% knew what Grime was, we have a very small market which is probably why it hard to break into the market with Grime Music. That's why for our video we need to show our star persona, advertise, promote and gain awareness. Peopl
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