Analysis of past student work using Goodwin's points

• Different genre music videos have their own conventions 

This music video portrays typical conventions for an indie/songwriter's music genre. The video is kept minimal; the artist is seen lip-synching to the lyrics, isolated most of the time, overall setting a lighthearted mood of the video to fit in with the soundtrack and judging from the setting is directed a young audience- i.e. teens.

• There is a relationship between lyrics and visuals.

Throughout the video there are several key points where the relationship established between the lyrics and the visuals can be clearly seen (e.g. as the lyrics read 'I got my operation' a person wearing surgeon outfit playing with a bandaged teddy bear is seen). This is done to illustrate the lyrics in to a more light, childlike style, that again fits in with the music genre.

•   Relationship between the music and visuals.

 Similarly, as with the visuals illustrating the lyrics, there is one key point where there is stop-motion used of the girl wearing many different hats, edited to match the pace of the beat. Another example is when the video is speeded-up, creating the illusion that the person is moving at very quick speed, only to be slowed down when the beat of the soundtrack goes back to its normal beat.

• Demands of the record label will include need for close ups of the artists to emphasise the image of the star. 

 
There are numerous close-ups of the star as she lip-syncs, this is fairly common thing done in slow tempo music videos like this to establish some sort of connection with the viewer.

• Reference to notion of locking (telescopes etc) voyeuristic (sexual) treatment of the female body. 

 Unsurprisinlgly there is no reference voyeurism this music video as it does not link in with the music genre and style, and so having it included could seem out of place to the viewer.

• There is often intertexual reference (films, TV, music videos or popular culture).

The Elvis Presley's face cut out could be seen inter textual reference as it is a part of popular culture.