Star Study - How Is A Star Persona Constructed?

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How is a star persona constructed? - Justin Bieber

• Movies - his documentary movie Never Say Never showed not only his fans but also others what he was capable of and what goes into his daily routine and what makes him the global star he is.
• TV - his many TV appearances across a wide range of genres from interviews to cameos in hit TV shows project his star status through a different form of media to the internet.
• Merchandise - his merchandise sells by the bucket load all across the globe promoting him in a different form whilst creating profit and a keepsake for the fans.
• Twitter fanbase - his large following on Twitter helps him promote his latest releases at the click of a button and helps him connect with his fans in a more intimate and personal way.
• YouTube - the platform of his success! By uploading videos from his years in the industry, it allows the fans to look back at him in the beginning to now and watch his improvements go from strength to strength.
• Personality and appeal - having a good personality and charm is very important in the modern music industry. If you can't appeal to an audience, you won't make it big. Justin's appeal to his fans is the only thing that matters to him and as long as his adoring fans are happy, that's all that matters.
• Touring - touring regularly is a good way for him to promote his music and also give the fans the ultimate concert experience.
• Albums - the consistency of his albums keeps people interested. It leaves people to wonder what he has up his sleeve next and by varying the way you promote your music is both creative and appealing.
• Charity work - helping out those less fortunate than himself is something close to Justin's heart as he knows what it is like to not be able to afford the necessities as he came from quite a poor background.