Monday, 16 September 2013

Music Video Conventions- Robin Thicke 'Blurred Lines'


Robin Thicke- Blurred Lines displays many typical music video conventions such as the sexualisation of women. This is portrayed through costume choice as the women appear barely dressed in intent to portray them as sexual objects. In addition, the camera scans and shows extreme close-ups over the female body parts in order for the viewers to see them as merely sex objects. In comparison the artists in the video are displayed in a conventional sharp, dressed suits masculine look which could be said fits in with  R&B genre as it shows men dominating over the women.

Other music video convention that can be easily spotted in this music video is the inter textual references. That is the hash tag reading 'Thicke' appears occasionally across the screen, this is perhaps done to remind the viewer of main vocalist- Robin Thicke in the music video. It also promotes other brands such as an alcoholic drink 'Remi Martin' is seen being poured from a bottle with the brand name clearly visible, the company must have agreed to sponsor the video in exchange for recognition for their brand.

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