Monday, 11 November 2013

Tim Westwood TV

Tim Westwood TV is an opportunity for artist in our genre to grow. There chance at free style rap is an opportunity for them to gain awareness in a good or positive light. Tim Westwood invites both the grime or hip hop genre into his free style sessions, enabling them to show off their skills. Use to air on 1 Xtra.

Tim Westwood TV airs on youtube for the audience to see with Eminem being his most view video with currently 19,199,064
Most of these views would have been from fans of Tim Westwood and Eminem. With Tim Westwood fans tuning in they would hear Eminem rap and would then discover if they like him or not. This would create buzz around this artist gaining him even more fans, but in this case it is Eminem who is benefiting Tim Westwood because Tim Westwood doesn't have as many fans as Eminem.

 Warning explicit content  

Skepta has the most popular video on Tim Westwood TV as a grime artist with 3,860,948
Warning explicit content  
In comparisons to Eminem, Skepta promotes himself more as an artist. He states his record label at the start and promotes his records. Where as Eminem didn't have to advertise himself as he has already gained that global status. As Skepta is a founder, you here him mostly referencing his artist signed to his record label.  As well as Skepta is benefiting off Tim Westwood because Tim Westwood has a lot of viewers tanning into his show which should help Skepta with his career because he can gain more fans from his performance.  
 
 
 
With Tim Westwood having a range from global to unknown rappers, he has allowed underground rappers to gain new audiences. This is a way for Grime rappers to break into the charts.

This is another hip hop rapper Kid Cudi. Despite not getting as much commercial success as Eminem, his performance on Tim Westwood Tv was so successful that it is one of the most popular videos on Tim Westwood's channel. This highlights that a show like this can help an artist career. 
 

Overall Tim Westwood is a great channel for our genre as it's demographic is aimed at our genre. This means it would be a perfect place to promote our music here as this is where the majority of our target audience would be looking. especially with Tim Westwood having 252,290 subscribers who get instant notifications on any new videos posted on his channel.

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